hummingbirds partners with Omaha Waxing the City
hummingbirds partners with Omaha Waxing the City
08/21/2023
Waxing has a reputation for being painful and expensive, but Waxing the City has solutions to both of those concerns. All of their staff is highly trained staff and they have a loyalty program with fantastic discounts. They wanted to get the word out about their top-rated services, so they approached the Hummingbirds to help spread awareness and create peer-to-peer influence on social media.
about Waxing the City
Summer Hartshorn Vasilas had the idea for Waxing the City after working at several salons and perfecting her craft of hair removal. She recruited Marilyn Hartshorn, Robin Schoh and Alex Arlotta as her co-founders and they opened their first studio in Colorado. Today, there are over 130 franchise locations across the US!
Waxing the City specialists are called ‘Cerologists’ and go through an extensive training course before they can start taking clients. It’s the foundation of their exceptional service and techniques that people depend on for their self care. They also offer a loyalty program called ‘Club Orange’ where members receive discounts, exclusive offers and more!
campaign details
Selected hummingbirds received one complimentary service to try.
hummingbirds loved their services
The hummingbirds absolutely raved about the services they tried! Many received brow lamination and brow waxing, as well as other types of waxing. In addition, most hummingbirds brought a product home, such as eye masks, body buffers, and natural deodorants. Their networks on social media were extremely interested and many mentioned making an appointment!
hummingbirds can help
Waxing the City is just one example of how hummingbirds drive results for place-based brands. They have also generated results for other verticals including CPG, food and beverage distributors, retailers, economic developments and more! If you’d like to learn about tapping into the tremendous influence of hummingbirds, book a discovery call today.
