In places where people are the megaphone, local businesses are a bigger part of the conversation. But there is a big difference between businesses that understand “community” as a place to put a billboard versus networking potential.

SPENGA werks smarter not harder and gets all your muscles pumping with the three different mechanisms. They invited hummingbirds to try one of their signature workout classes and tell their network about it!

In today’s social economy, connected customers are influenced—and influencing each other—across social media platforms. Businesses can partner with consumers to deliver creator-led content that increases discoverability and builds credibility.

Nano influencers have been around for years but just recently became the trendiest type of influencer to work with. Learn what a nano influencer is and how they can enhance your marketing strategy.

The earliest influencers were YouTubers and mommy bloggers, but influencers became a mainstream concept thanks to celebrities. Learn what a celebrity influencer is and explore how they’re transforming society.

Macro influencers are the second largest group in terms of follower count. Integrating them into your influencer marketing strategy is a smart decision if your goal is reach and awareness!

Mid-tier influencers are powerhouses of information and entertainment. Discover what they are and if your brand should consider working with them.

Micro influencers have a smaller follower size and focus on a specific affinity group. Let’s dive into what makes micro influencers unique and why they may (or may not!) be a good fit for your brand.

Micro influencers were all the rage two years ago. Now nano influencers are the talk of the internet - and for good reason! We broke down the differences between nano and micro influencers to help you decide which type you should work with.

Nano influencers are the trendiest influencer type, but there’s a new one that’s quickly rising in popularity: local influencers. Let’s explore how these two types of creators compare!

So you’re going to collaborate with local or nano influencers? Great! Now it’s time to decide how you want to work with them: DIY, using a platform or hiring an agency.

As brands become more targeted with their influencer marketing strategies, one trend that’s emerging is engagement of regional and local influencers. But what’s the difference? Why choose one or the other?

Influencer marketing is not new, but there's still confusion and ambiguity around where it fits in overall marketing plans. For example, where does influencer marketing fit in the marketing funnel? Let’s dig in!

In today's digitally-first world, having an influencer marketing strategy is important for all brands. Learn why and how to integrate influencer marketing into your omni-channel marketing strategy. 

Shopping at local businesses is a great way to fill your home with unique items that have stories to tell. The Lincoln hummingbirds were invited to visit Earth + Home to purchase decor for their homes.

Mix Creative Community created a space for those who want a safe and collaborative space to work - outside of their home! Hummingbirds were invited to try out their space and share their experience on Instagram.

Campaign completion rates help both brands and influencers get the most up-to-date information about a local influencer’s historical campaign performance.

There’s nothing better than shopping at a local store that supports local vendors! Omaha hummingbirds helped support their local businesses by visiting and sharing about Foster’s Mercantile!

Des Moines Symphony is one of the Midwest’s premiere arts institutions. They invited hummingbirds to enjoy a fun night out and share about their experience with the community!

How do you cut through the noise in your own local marketing efforts? Let’s dive into the ways you can reach consumers where they’re making decisions today through authentic marketing strategies.