📣 Platform Update: Introducing Campaign Completion Rates
📣 platform update: introducing campaign completion rates
Jessica kennedy
02/28/2024
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Today we're thrilled to announce a major update to the Hummingbirds platform: campaign completion rates! Campaign completion rates help both brands and local influencers in our platform get the most up-to-date information about an influencer’s historical campaign performance. Personalized completion rates showcase the percentage of campaigns a local influencer (aka ‘hummingbird’) has confirmed participation in out of how many they’ve successfully completed.
Our hummingbirds are incredible promoters and by nature both reliable and communicative. To help brands easily identify those with a proven track record of reliability and successful campaign completion, we've introduced this rating system. It's a bit like the systems you may have encountered on platforms like Airbnb and Upwork, aiding customers in making informed decisions outside of other important metrics like followers, content, etc.
This new addition to the Hummingbirds platform is designed to enhance the brand and influencer experience. When brands review hummingbirds interested in their campaigns, they can now hover over profile pictures to view completion rates. Hummingbirds with high completion rates are more likely to be selected, giving them more exciting opportunities to showcase their advocacy!
This is just the beginning of more exciting features to come. Stay tuned for updates.
