What is the most authentic marketing strategy?
what is the most authentic marketing strategy?
Key takeaways:
Using real, local people as your distribution channel brings a level of authenticity to your marketing strategy that you cannot achieve otherwise.
The actual number of how many advertisements we see a day is up in the air, but it’s enough that we’ve become numb to the messages we see every day.
How do you cut through the noise in your own local marketing efforts? By using real, local people as your distribution channel! Let’s dive into the key ways you can reach consumers where they’re already spending time and making decisions today.
1. work with your own customers
Your own customers are the most authentic people you could tap into. They’re likely already your biggest fans, sharing you with their friends, neighbors, and coworkers. They are engaging with your offerings likely on a regular basis so they can speak most genuinely about the experience.
Whether you have your own ambassador program or you offer quarterly ways for 5 of your best customers to share an event, promotion, or launch — these voices will shine through and complement your other advertising channels.
2. content creators and influencers
Add in content creators and influencers who align with your brand to get your next best authentic marketing channel. We know that 92% of people trust friends and family over all other forms of advertising. A content creator is someone’s friend. An influencer is a person who likely has followers who trust their recommendations, their thoughts, and their ideas.
Borrowing their trust for a one time partnership or ongoing relationship is a sure way to cut through the noise of disruptive channels to get your offering out.
3. IRL Moments
Where does your brand show up in real life? There are certain activations you can do at events your ideal customers go to like a music festival. You have an incredible opportunity to build relationships with attendees. Don’t just hope your tent and sign is enough — today’s consumers are looking for experiential opportunities to understand what your brand is all about.
As you consider your local marketing approach, consider adding one of these advertising channels which puts authenticity front and center.
