Benson Soap Mill’s products are gifted to hummingbirds
Benson Soap Mill’s products are gifted to hummingbirds
02/09/2024
Combine one thing that everyone does - bathe - with one thing we have an abundance of - waste - and you get Benson Soap Mill! This inventive Omaha small business is making an impact by repurposing locally sourced products into soap. Hummingbirds were invited to try their soap and share their thoughts about it on Instagram.
About Benson Soap Mills
Benson Soap Mill was founded by Ryan Cook and Tim Maides who both live in Benson, NE. They chose to go green by repurposing natural and discarded products from local restaurants, coffee shops, and farms, “because you’re filthy.”
Some of their locally sourced ingredients come from:
Simply Sunflower in Ord, NE
Reclaimed Enterprises Inc. in Omaha, NE
Rantillo Design in Benson, NE
Whood Homegood in Omaha, NE
Mug Life Coffee Co in Benson, NE
Bee Grateful Gardens in Omaha, NE
Gift bag details
Selected Omaha hummingbirds received a gift bag filled with bar and foaming hand soap.
Benson Soap Mill campaign results
Hummingbirds had nothing but kind things to say about the great smell and feel of their soap! (Special shoutout to the eucalyptus and rosemary bar.) Followers were excited to learn about a new-to-them local brand and try them out for themselves. The push to reuse natural products, that would otherwise turn into waste, has been growing over the last decade, and consumers are discovering that these products are just as good as traditional ones.
Drive traffic to your local business using content creators
Oftentimes, the best way to get new eyeballs on your brand is by using local people as your distribution channel. Partner with content creators to experience your product and share about it with their network both online and offline. Book a discovery call with Hummingbirds to learn how this can work for your brand.
