Hummingbirds cozy up with Amana Woolen Mill
hummingbirds cozy up with Amana Woolen Mill
02/08/2024
Having warm gear to bundle up with is a necessity during midwest winters! Whether it’s a scarf when you’re braving the outdoors, or a blanket to cozy up with at night, Amana Woolen Mill can help! Hummingbirds were gifted a product to try and share their experience on Instagram.
About Amana Woolen Mill
Amana Woolen Mill is the last working textile mill in Iowa. It was founded by a group of German Immigrants in 1855 who bought 25,000 acres and created six villages to house their employees. Unfortunately, during the Great Depression, they had to stop the communal style of living and close down carding, dying and spinning operations. But the other operations persisted, and still today, they continue to produce their woven goods with the same set of standards as when they started.
Nowadays, the mill is owned by shareholders, many of whom are descendants of the original employees housed on the property. They recognized that the old housing buildings were going unused, so they created a committee in 2013 to decide how they could historically honor and reuse the property. They landed on a genius idea: transforming them into a beautiful hotel called Millwright Hotel. It opened in 2020 with 65 guest rooms, two premier suites, a restaurant, two bars, retail spaces and a banquet and conference center.
A snuggly perk
Selected hummingbirds in Milwaukee, Des Moines, and Kansas City received a blanket or scarf.
Campaign results
Every hummingbird raved over their product and created quite a bit of FOMO for their followers on Instagram! It was noted by both the birds and their followers how beautiful the products are. Birds and followers alike also appreciated that they were manufactured in the US.
Activate local people to increase brand awareness and sales
If you’re interested in increasing sales, partnering with local people is the perfect way to do it. Local influencers are everyday people who live in your target market and are active in their community. Even better, they’re ready to experience and talk about your brand with their family, friends, and other people in their network who trust and look forward to their recommendations. Book a call today to learn more about how you can use people as your distribution channel!
