Lola’s Fine Hot Sauce activates content creators
Lola’s Fine Hot Sauce activates content creators
07/27/2023
Lola’s Fine Hot Sauce was established in 2015 and has experienced tremendous growth since. But a link was missing: a human connection between fans of Lola’s and their network! Luckily, Lola’s activated Hummingbirds throughout the midwest to try, and fall in love with, their hot sauce and share about it on social media!
about Lola’s Fine Hot Sauce
“Lola” is the mother of Lola’s Fine Hot Sauce founder, Taufeek Shah. She made a big batch of their now-famous hot sauce, which Taufeek shared with friends and coworkers. Everyone loved it and wanted to buy jars to bring home, so Taufeek started selling it at farmers markets around Des Moines, IA, and it took off! Their operation is still based out of Des Moines, but they now sell in-store throughout the US and in Canada, Australia, the Philippines, and the Virgin Islands. They also sell internationally online!
campaign details
Lola’s gave the hummingbirds gift cards to try their delicious hot sauces and bloody mary mix.
results
If Lola’s didn’t have enough fans before, they have more now! All hummingbirds loved the products they tried, and so did their followers on social media! Many commented that they buy Lola’s all the time. When people who have never heard of a brand see that not one, but two or three of their connections are using it, it creates instant trust so they’re more likely to try the product or service themselves.
hummingbirds drives results
Recent reports show influencer fatigue; most consumers now trust recommendations from friends and family over all other form of advertising. Generating this authentic content is key to reaching younger audiences and Hummingbirds can do just that! If you’re ready to drive results for your location-based businesses, book a discovery call with our team!
