Once you partner with the hummingbirds to elevate your business, our biggest piece of advice is to engage with the content being produced on behalf of your brand!
The hummingbirds who commit to experiencing your perk and sharing about it authentically on their social media want to hear from you! Their followers can see if your brand account has liked and commented on the posts tagging your business. You’ll leave everyone with a better impression of your brand if they can see you care about your customers and engage with them online.
According to Sprout Social, 64% of consumers want brands to connect with them. Not engaging on social media simply isn’t an option for businesses in today’s digital landscape. Silence speaks volumes online.
The most successful hummingbird partnerships have been with businesses who understand that we’re not engaging in a one-way transaction. The sky’s the limit for the brands that leverage the authentic content produced by the ‘birds and like, comment and share. They understand that the hummingbirds’ followers are watching, and they seize it as an opportunity to create a great first impression with a new audience.
Yes, engaging with the hummingbirds takes time, but it’s guaranteed to pay off in the future. Let’s say my friend Brianne, a hummingbird, posts about some eco-friendly goodies she picked out at Kind Roots. When I go to source a new canvas tote to take to the grocery store instead of using plastic bags, I refer back to Brianne’s post to check out more about Kind Roots. I read @shopkindroots’ comment on her original photo, thanking my friend for her business and complimenting her cute dog. This tells me there’s a real person behind the handle, and that they care enough about their customers to acknowledge an online shout out. I feel a stronger connection to the brand than I do with the big box retailer where I could also buy what I’m looking for, so I choose to spend my money with Kind Roots.
Taking one minute of time to post meaningfully on the hummingbirds’ content or re-sharing their post nurtures that relationship with the bird. Going above and beyond and following the hummingbird, showing up in their DMs, getting to know them as a real person in your own community is the icing on the cake– a connection that can generate lifelong business from that person.
Hopefully how you learn to engage with the hummingbirds will extend to connecting with all of your raving fans online. Consumers are inundated with choices about how to spend their money. When hummingbirds share about your brand online with their followers, they’re taking it a step further than being a regular patron who buys and never talks about you. They’re letting you borrow the trust they’ve built with their online community. As a business owner, meaningful connection with your audience and their trust in your brand are two intangibles that can’t be purchased. Click here to get started on building both with the help of the hummingbirds.