On a brisk fall night, a few months ago, 11 of our hummingbirds descended upon Fusion Boutique in West Des Moines to get an inside look at new collections offered in their gorgeous store. Our incredible collaborator and Fusion Boutique owner, Sara, and her team, welcomed us with kind words and a counter full of drinks + bites to fuel our stomachs for a night full of shopping.
As the birds funneled in, true community building took place.
New birds mingled with old and all bonded over shared interests and passions. Sara shared a bit about her heart behind the store, and then our birds were set free to shop. As a part of the agreed perk, each bird was given a $50 gift certificate for the store along with a 30 percent discount for anything they purchased that night. In exchange, each bird was asked to post about their Fusion experience on social media, rocking their new outfits.
The birds kept their followers updated through Instagram stories as they fluttered from rack to rack searching for that perfect piece. Sara and her team were quick to assist any bird who needed just a little help finding something to ignite her confidence. Once the birds had arms full of apparel, it was off to the dressing rooms to try it all on.
Empowering words could be heard floating among the charm as birds complimented each other on a “killer leather jacket,” or “gorgeous skirt.” After each found a signature outfit, they helped one another snap photos and boomerangs to share with their friends and followers.
Fusion also opted into an optional package we offer by adding Ivory House Photography services to capture the night. This allowed the birds professional photographs to use on their social media pages to show off their Fusion finds afterwards (and made for pretty amazing profile pics).
At the end of the night, birds left the store with more than just a shopping bag slung over their shoulders. They left with new friends and relationships, both with each other and the Fusion Boutique brand. Many were introduced to Fusion for the first time, giving them a taste of supporting a new, awesome local business!
Here’s the important thing to know: it wasn’t just 11 hummingbirds who discovered the value of Fusion Boutique that night. It was thousands. With each bird posting to Instagram and Facebook about their experience, thousands of fingers tapped on the Fusion Boutique profile to explore what all the buzz was about.
And who wouldn’t tap on the brand when captions like these accompanied bird posts?
These genuine posts lend even more credibility to established brands like Fusion. People trust the opinions of friends and family. This means a recommendation from one of our birds is significantly more impactful than other marketing channels.
The true value in hiring Brand Launch for our hummingbird services lies in the relationships we can help you cultivate between your brand and your community. Are you ready to feel the support of your community behind your business or organization? Apply to work with our hummingbirds.